The Client Gift Purchasing Experience

A guide to the client’s journey when buying a gift within your online store.

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Client purchasing experience

1. When a client navigates to your online store and finds the gift card or package they’d like to purchase, they can simply add it to their cart.

Click on Add to cart

 

2. If clients are buying for themselves, they’ll simply use the checkout button. In this article, we’ll focus on the gift-buying experience. To purchase a gift, clients can click Buy as a gift

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Personalized gift email

3. After clicking the Buy as a gift button, a popup will appear, asking if they’d like to create a personalized email. To proceed with the email, they click Yes, let’s create, otherwise they can proceed with just purchasing. 

Click on Yes, let’s create

 

4. This will bring them to the email builder flow where they can choose a banner design. 

Click on Pick a design…

 

5. Next they will enter the recipient's information and their name under Who's it from. 

Click on Who’s it for?…

 

6. Optionally, they can enter a custom message that will be displayed on the email. 

Click on Add a custom message…

 

7. Next they can opt to have the gift sent immediately or schedule it to go out on a future date. Let's take a look at the latter. 

Click on When should we send the gift?…
Select Future date

 

9. They will select a date. 

Click on Start date

 

10. Next, they'll select the time the gift should be sent to the recipient's email address. 

Click on Start time

 

11. A preview is displayed to the right of the email builder. 

Click on We have a gift for you!…

 

12. Once they are ready to proceed they'll click the Checkout button. 

Click on Checkout

 

Ta da 😊!!! Now you know what the gift-purchasing experience looks like for your clients.

Watch this video on the client gift purchasing experience